![]() ![]() Katie Mellor is the Senior Vice President of Client Service at Izea, an influencing marketing agency, and a TikTok expert. The #deinfluencing hashtag on TikTok has more than 515 million views, but it’s been a trend that’s been brewing since before the hashtag emerged. Or, it may be a creator explicitly not recommending a product. Instead of being sponsored to promote expensive products they’ve perhaps never even used, influencers are starting to get more real.įor example, a deinfluencing TikTok may have a creator sharing practical, low-budget beauty products from the drug store, as opposed to pricey Sephora finds. Deinfluencingĭeinfluencing is an enduring trend where influencers are moving away from the traditional promotion model. These are some larger trends to follow that have changed how users interact on TikTok. In this article, we’ll review some ongoing long term trends on TikTok, dig into why you need to keep on top of those trends, and look at a case study. Keeping on-trend will also boost your engagement. Moments are fun, but forces are forever.Īcting on these trends and participating means showing to your audience that you’re an authentic user on the app and that you understand TikTok’s culture.
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